PPC, known as pay-per-click, is a digital marketing strategy that involves paying for advertisements to help businesses drive conversions and traffic back to their website. While SEO revolves around organic traffic, PPC revolves around paid traffic. It brings faster and more immediate results while also building your brand's presence online. Once you stop a PPC campaign, your website no longer shows up in the paid search results.
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Social Media Advertising
In today's digital landscape, social media has become a powerful marketing platform that can elevate your brand's visibility and drive unparalleled results. GreatInflux, your trusted digital marketing partner, excels in the art of Social Media Advertising, ensuring your business thrives in the online realm.
200%
ROI rate possible with PPC advertising
80%
of businesses increase in brand awareness from PPC ads
65%
of customers click on PPC ads
Why Social Media Advertising Matters for Any Brand
In today's digital age, the significance of social media advertising for any brand cannot be overstated. It has emerged as a cornerstone of effective marketing strategies, offering many benefits that directly impact a brand's visibility, engagement, and bottom line.
First and foremost, social media advertising provides unparalleled reach. Platforms like Facebook, Instagram, Twitter, and LinkedIn collectively boast billions of active users. This vast and diverse user base offers an enormous opportunity for brands to connect with their target audience. Regardless of your niche or industry, your potential customers are on social media, making it a fertile ground for brand exposure.
GreatInflux understands the critical role it plays in enhancing brand visibility, driving customer engagement, and achieving business growth. Whether you're a startup seeking to establish your presence or an established brand aiming to maintain competitiveness, our expertise ensures that you unlock the full potential of social media advertising. We are committed to guiding you through this dynamic digital journey, positioning your brand for success in the highly connected world of today.
Unlock the Potential of Social Media Advertising
Social media advertising isn't just about creating ads; it's about crafting meaningful connections with your target audience. It's a dynamic blend of art and science that allows you to reach the right people at the right time with the right message.
GreatInflux is dedicated to helping you harness the immense potential of social media advertising. Whether you aim to increase brand awareness, drive website traffic, or boost conversions, we craft strategies that align with your unique business objectives. Join hands with GreatInflux and embark on a journey to propel your brand to new heights in the dynamic world of social media advertising.
GreatInflux's Comprehensive Range of Social Media Advertising Solutions
GreatInflux offers a diverse portfolio of social media advertising services, recognizing that every business has unique needs and goals. From strategic paid advertising campaigns across platforms like Facebook, Instagram, X, and LinkedIn to the influential power of influencer marketing, we tailor our approach to your specific objectives.
Our expertise extends to creating attention-grabbing video ads, interactive carousel ads, engaging story ads, and dynamic retargeting campaigns. For e-commerce businesses, we optimize shopping ads, while our lead generation strategies capture valuable user information.
Whether you're promoting an event, building brand awareness, or driving sales, GreatInflux's social media advertising solutions are designed to maximize your online impact and achieve your goals in the ever-evolving social media landscape.
Social Media Platforms GreatInflux Helps Manage
Each platform needs a unique approach. As an award-winning social media management firm, we embrace this challenge. Whether you need an Instagram manager or YouTube expertise, our diverse portfolio has you covered. Our real power lies in connecting everything for top-notch results.
Facebook Management
With over 1 billion daily users, Facebook is a powerful platform for social media management, whether you're a small business or a big corporation. Unlock these advantages with our Facebook management services. Our social media experts provide strategy advice, content creation, social content monitoring, and effective paid advertising, among other services.
X Management
Join the important conversations and build a community on Twitter #X that resonates with your audience and reflects your company's values. This platform is perfect for expanding outreach and showcasing your brand's personality. Whether you're a big enterprise or a small business, our X management experts can help you create a tailored, effective strategy.
Instagram Management
Roughly one-third of Instagram's 1 billion monthly users have bought something on this visual storytelling platform. Trust GreatInflux, an experienced Instagram management agency, to handle the details. We excel in optimizing both disappearing and user-generated content, managing everything from gallery posts and Instagram stories to interstitial ads.
LinkedIn Management
LinkedIn is the perfect spot for B2B companies to connect with executives and decision-makers. GreatInflux utilizes its native SMM tools to generate leads and enhance your enterprise's social media management. Our LinkedIn services boost your brand's credibility, showcase your thought leadership, outperform competitors, and earn market trust.
YouTube Management
YouTube is a commercial powerhouse thanks to its relevance in user searches. You can be a part of this by incorporating intelligent search engine optimization (SEO) practices into your channel. Our YouTube management strategy makes it easy. We handle the research, ensuring your video uploads have the best title tags and descriptions for maximum impact.
Pinterest Advertising
Boost your add-to-cart and checkout rates by showcasing your eCommerce catalog on Pinterest. GreatInflux goes the extra mile, strategically posting, optimizing, and positioning your pins. We're not just a social media management agency dedicated to your success. Our experts also handle engagement, responding to comments, questions, and feedback as part of our daily strategy.
What's Included in greatinflux's PPC Consulting Services?
Our PPC consulting services come equipped with experienced professionals who understand the technical knowledge required to evolve your business's pay-per click campaign. Check out how greatinflux's PPC consulting services process works step-by-step to help visualize your business succeeding with PPC.
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1. Speak with a greatinflux PPC Expert
We want to get to know you and your business. We will start by connecting you with a greatinflux PPC specialist to lay out the details of a PPC campaign and what could work for your business. From there we will build a personalized proposal based off of your budget and needs that helps create a successful PPC campaign for you.
PPC Pricing
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Package Features higher investment equal to higher exposure |
Local starting at $250/mo |
National starting at $500/mo |
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| Designed Ad Campaign | ||
| Specific Keywords |
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| Engaging Ad Copy |
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| Effective CTAs |
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| Bidding Strategy & Budget |
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Target Audience and Demographic Targeting |
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| Competitor & Industry Analysis |
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| Ad Channel (Google Ads, Bing Ads) |
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Track KPI’s to help see Return on Investment (ROI) |
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| Active Monitoring | ||
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Automatic adjustments made to increase CTRs (click-through rates) |
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| Real-time Monitoring |
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Google Quality Score Parameters Qualified |
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Quality score tracking and automatic underperforming auditing |
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Track KPI’s to help see Return on Investment (ROI) |
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| Ad Delivery | ||
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Strategically spread out through the month |
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Target Audience & Demographics |
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| Managing Ads | ||
| Dedicated account rep |
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More cost-effective than if Google were managing ads |
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| A/B Test Ad Copy |
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| A/B Test Keyword Variations |
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starting at
$500/mo
Package Features
*Features listed will vary month over month based on need and budget.
Designed Ad Campaign
Specific Keywords
Engaging Ad Copy
Effective CTAs
Bidding Strategy & Budget
Target Audience and Demographic Targeting
Competitor & Industry Analysis
Ad Channel (Google Ads, Bing Ads)
Track KPI’s to help see Return on Investment (ROI)
Active Monitoring
Automatic adjustments made to increase CTRs (click-through rates)
Real-time Monitoring
Google Quality Score Parameters Qualified
Quality score tracking and automatic underperforming auditing
Track KPI’s to help see Return on Investment (ROI)
Ad Delivery
Strategically spread out through the month
Target Audience & Demographics
Managing Ads
Dedicated account rep
More cost-effective than if Google were managing ads
A/B Test Ad Copy
A/B Test Keyword Variations
Value Scale
Not sure about the right scope for your Social Media Marketing (SMM) campaign? Consider the scale to determine how wide you want your social media ads to go!
For a small business, targeting a local audience is often the strategy. However, if your goal is establishing your brand, you might aim for a larger, even national, reach. At GreatInflux, we can craft an SMM campaign that perfectly suits your business needs, whether locally focused or on a broader scale. Your success is our top priority!
Local Ad Exposure
Greater Ad Exposure
PPC Consulting FAQ
What is PPC and How Does it Work?
What is an Example of PPC?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Engines: Search engine advertising, which can also be known as search engine marketing (SEM), lets your display advertisements appear in search engines such as Google or Bing based on keywords that are searched for by an individual. (Bing is a search engine owned by Microsoft).
- Social Networks: PPC opportunities can also show through advertisements on social media platforms. Examples of this include platforms such as Facebook Ads and Instagram Ads. They allow certain visual advertisements to appear based within the user's experiences.
- Display Ads: Display advertisements are a type of visual, paid advertisement that appears in the form of banner ads on areas of a website. They are typically related to a brand's products and services or the interests of target audiences.
How Effective is PPC Advertising?
PPC advertising can be very beneficial and effective to your business' online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business's products and services while ultimately increasing sales right away.
What are the 3 Common Types of PPC Advertisements?
PPC advertisements have the flexibility of being placed in multiple areas and locations. Here are a few of the most common examples of where PPC ads are located:
- Search Ads: Search Ads are typically the most common form of PPC advertising. It can be one of the best experimental advertising types for your business to test out. You choose a keyword that a user would search for, and your ad can appear at the top of SERP results with a bolded “Ad” text next to it.
- Display Ads: Display advertising is a form of paid advertising where your business brand is advertised through products and services through visual banner ads. greatinflux's display advertising agency creates eye-catching advertising that will help bring in more traffic and customers to your website.
- Video Ads: Video advertising usually appears in front of audiences who are not aware of a specific business and their products and services. With video animations or a fun storyline, video advertisements can capture the attention of customers your business wants to reach out to.
What's the Difference Between PPC & SEO?
PPC, pay-per-click, advertising is a digital marketing strategy in which you pay for a noticeable spot in visibility to appear near the top of search engines results pages (SERPs). SEO, search engine optimization, is a digital marketing strategy in which you implement specific strategies over time to your website to rank organically at the top of SERPs. SEO does not require an ad spend and can keep you in the SERPs for longer, even when you stop a campaign.
Both of these digital marketing strategies can help your business bring in traffic to your website whether they be through paid methods (PPC) or organic methods (SEO).
Do PPC & SEO Work Well Together?
Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it's paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.
